Eileen P. Quinn, and James B. Milgram, NIST The National Institute of Standards and Technology, Gaithersburg, MD, 1998. £375 About the Authors David R. Anderson, Ph.D. is the Edmund L. Starling Professor of Telecommunications and an Associate Dean in the College of Engineering at the Georgia Institute of Technology. His primary research interest is on the development of theory and the application of optimal control to communications. He has done over fifty years of research in the theory and applications of nonlinear systems to communications and is also known for his popular textbook on the subject, “Optimal Control of Dynamic Systems.” He has also written several popular books for the engineering general reader. He is a Fellow of the American Academy of Arts and Sciences, and a member of the National Academy of Engineering. Dennis J. Sweeney, Ph.D. is an Associate Professor of Management at the Massachusetts Institute of Technology, specializing in the behavioral and organizational aspects of the firm. He has held postdoctoral appointments at the University of Pennsylvania and at the Massachusetts Institute of Technology, and has worked in the private sector for many years. Dr. Sweeney has published many articles in journals such as Organization Science and Management Science, and is the author of a book on the relationship between management and strategy. He is currently the editor of the Journal of the Academy of Management, and past editor of the Journal of Product and Brand Management. Thomas A. Williams, Ph.D. is a Professor of Management and Director of the Massachusetts Institute of Technology’s Entrepreneurship Program. His research, which includes the development of measures of innovation, has been published in prestigious journals such as the Journal of Marketing Research and the Journal of Marketing, and he is a Fellow of the American Marketing Association. He has also authored four books: Entrepreneurship and the Pursuit of Happiness, The Social Ecology of Small Business, Innovative Survival and Timescales of Progress. His current work is focused on the use of quantitative methods to study human behavior, and he is particularly interested in the connection between business performance and personal satisfaction. Jeffrey D. Camm is an Associate Professor at the University of Wisconsin at Madison, where he teaches in the department of kinesiology and sports management. He received his doctorate in sport management from the University of Texas, and his research interests include the measurement of individual and team sports performance, the development of effective coaching techniques, and the psychology of youth sport.